May's top advertising civil engineering slogan ideas. advertising civil engineering phrases, taglines & sayings with picture examples. - Page 5
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102 Got Milk? - Milk (California Milk Processor Board)

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Here's one brand that didn't need much time before realizing its core value proposition. At the end of the day, chocolate is chocolate. How can one piece of chocolate truly stand out from another? By bringing in the convenience factor, of course. This particular example highlights the importance of finding something that makes your brand different from the others -- in this case, the hard shell that keeps chocolate from melting all over you.
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