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150 The milk chocolate melts in your mouth, not in your hand. - M&Ms
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Popular Advertising Slogans For Business
Here's one brand that didn't need much time before realizing its core value proposition. At the end of the day, chocolate is chocolate. How can one piece of chocolate truly stand out from another? By bringing in the convenience factor, of course. This particular example highlights the importance of finding something that makes your brand different from the others -- in this case, the hard shell that keeps chocolate from melting all over you.